A Pretty Rad Ad

12 Apr

Working in advertising sometimes you get bogged down in all the rounds of development, and client conversations, and edits, and legal compliance and whatever else that tweaks the work as it goes from a brief to a finished product.

Then you see something rad and you’re reminded that cool work is still out there and this is one of those moments.

Nike Fuel Band had a director go rogue with their budget and make something so good you forget for just a few minutes that what you’re watching is trying to pry into your wallet and sell you something.

The full story here: http://www.fastcocreate.com/1680524/how-director-casey-neistat-went-rogue-with-nikes-new-ad

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