Tag Archives: nike

My quest for the best running socks

22 May

It’s all about the gear. I may have used that obsession with the right gear to justify some extensive purchases and many a trial of products but none more than running socks.

Your feet are bearing the brunt of your entire body in motion pounding the pavement. The least you can do is offer them the best comfort and technology out there.

In all the socks I’ve tried – including years of Nike running, adidas, and even some off brands from running specialty shops THE BEST RUNNING SOCK is the Nike Dri-Fit Elite Cushion No-Show.

Nike Dri-Fit Cushion No-Show Socks

Product details below but these are the game changers friends.

The Nike Dri-FIT Elite Cushion No-Show Running Socks are made with sweat-wicking fabric in a design tailored specifically to women. Three levels of cushioning reduce impact while built-in arch support wraps the foot for a snug, athletic fit.

Dri-FIT fabric to wick away sweat and help keep you dry and comfortable
Rib cuffs for snug fit and durability
Nike Swift technology to reduce aerodynamic drag on the ankle
Curved heel and tapered toe box designed for a woman’s foot
Cushion foot for comfort and shock absorption
Arch support for a snug, secure fit
Left/right-specific for enhanced fit


A Pretty Rad Ad

12 Apr

Working in advertising sometimes you get bogged down in all the rounds of development, and client conversations, and edits, and legal compliance and whatever else that tweaks the work as it goes from a brief to a finished product.

Then you see something rad and you’re reminded that cool work is still out there and this is one of those moments.

Nike Fuel Band had a director go rogue with their budget and make something so good you forget for just a few minutes that what you’re watching is trying to pry into your wallet and sell you something.

The full story here: http://www.fastcocreate.com/1680524/how-director-casey-neistat-went-rogue-with-nikes-new-ad

It’s getting pretty serious…

6 Aug

I’m currently attempting to train for my second 1/2 marathon and as I valuably learned during triathlon training the key to running is in the shoes.

It had been about 2 years since my last running shoe fitting and while I did go through a couple pairs of my initial fitting shoes (Asics 2140 & 2150) and venture out testing some other styles from Nike (LunarGlide 2+ and LunarEclipse+)ultimately I knew I really wanted to get re-fit and see what as of now I should be running in.

Initially I was told that I had a tendency to slightly over-pronate so I need a more stability focused shoe. This time I was told that my gait is neutral – suck it stability shoes! The benefit to neutral running shoes honestly for me is the variety and wider array of color-way options; clearly very important things.

I tested 3 pairs of shoes (Saucony, Nike and Brooks). While I would consider trying the Nike Vomero 6+ that I tested the clear winner from my brief test of running back and forth outside Portland Running Company was the Brooks Defyance 4.

These shoes have been a game changer for sure. I’m now a handful of runs in and I feel stronger, able to push my endurance and ultimately I feel like I can focus on my form by having a shoe that is better suited to my gait.

So while the color way is a bit orange starburst fruit chew I’m learning to get over it – hopefully in a future release I can get some green or yellow in these bad boys. But if you see a relationship change in my Facebook status it’s probably going to be between myself and these shoes.

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